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  • DEAL
    Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Special offerBrands on Sale! Only until January 20 (inclusive), up to 40% off. Prices on the website include the discount.
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    59
    €5.39 €0
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  • HIT
    Heat Protection Hair Spray Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
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    18
    €18.4 €0
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  • DEAL
    Hair Cream Color Alter Ego My Color
    Hair Cream Color
    Alter Ego My Color
    Special offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount
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    23
    €5.08 €6.78
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  • HIT
    Toning Hair Mask Alter Ego Passion Color Mask
    Toning Hair Mask
    Alter Ego Passion Color Mask
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    0
    €13.21 €0
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  • HIT
    Toning Ammonia-Free Color Alter Ego Be Blonde Pure Toner
    Toning Ammonia-Free Color
    Alter Ego Be Blonde Pure Toner
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    4
    €14.9 €0
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  • Smoothing & Taming Conditioner Fluid for Frizzy Hair Alter Ego Hasty Too Runway Smoothing Balm
    Smoothing & Taming Conditioner Fluid for Frizzy Hair
    Alter Ego Hasty Too Runway Smoothing Balm
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    0
    €24.84 €0
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  • HIT
    Balancing Hair Shampoo Alter Ego ScalpEgo Balancing Rebalancing Shampoo
    Balancing Hair Shampoo
    Alter Ego ScalpEgo Balancing Rebalancing Shampoo
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    0
    €19.71 €0
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  • HIT
    Hyaluronic Acid Filler Mask Alter Ego CureEgo Filler Mask
    Hyaluronic Acid Filler Mask
    Alter Ego CureEgo Filler Mask
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    0
    €6.93 €0
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  • DEAL
    Direct Action Gel-Color Alter Ego Just Color Pigments
    Direct Action Gel-Color
    Alter Ego Just Color Pigments
    Special offerBrands on Sale! Only until January 20 (inclusive), up to 40% off. Prices on the website include the discount.
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    1
    €9.81 €0
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  • HIT
    Densifying Shampoo Alter Ego ScalpEgo Densifyng Shampoo
    Densifying Shampoo
    Alter Ego ScalpEgo Densifyng Shampoo
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    0
    €24.03 €0
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  • HIT
    Frequent Use Conditioner Alter Ego CureEgo Hydraday Frequent Use Conditioner
    Frequent Use Conditioner
    Alter Ego CureEgo Hydraday Frequent Use Conditioner
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    0
    €33.8 €0
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  • HIT
    Oxidizing Activator Emulsion 1.5% Alter Ego Cream Coactivator Emulsion 5 Volume
    Oxidizing Activator Emulsion 1.5%
    Alter Ego Cream Coactivator Emulsion 5 Volume
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    0
    €11.96 €0
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  • HIT
    Repairing Shampoo Alter Ego ScalpEgo Energizing Vitalizing Shampoo
    Repairing Shampoo
    Alter Ego ScalpEgo Energizing Vitalizing Shampoo
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    0
    €21.88 €0
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  • DEAL
    Permanent Lightening Cream Color Alter Ego Be Blonde Pure Diamond Lift
    Permanent Lightening Cream Color
    Alter Ego Be Blonde Pure Diamond Lift
    Special offerBrands on Sale! Only until January 20 (inclusive), up to 40% off. Prices on the website include the discount.
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    0
    €6.42 €0
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  • HIT
    Volume Spray for Thin Hair Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
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    2
    €21.37 €0
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  • Strengthening Oxidizing Cream 3% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Oxidizing Cream 3%
    Alter Ego Cream Coactivator Special Oxidizing Cream
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    1
    €11.9 €0
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  • Repairing Hair Lotion Alter Ego ScalpEgo Energizing Vitalizing Treatment
    Repairing Hair Lotion
    Alter Ego ScalpEgo Energizing Vitalizing Treatment
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    0
    €41.07 €0
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  • HIT
    Repairing Shampoo Alter Ego She Wonder Restorative Shampoo
    Repairing Shampoo
    Alter Ego She Wonder Restorative Shampoo
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    €38.35 €0
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  • Hair Mask Alter Ego She Wonder Instant Shaping Mask
    Hair Mask
    Alter Ego She Wonder Instant Shaping Mask
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    0
    €49.19 €0
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  • Repairing Shampoo Alter Ego Urban Proof Rehab Shampoo
    Repairing Shampoo
    Alter Ego Urban Proof Rehab Shampoo
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    0
    €19.63 €0
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  • Conditioner for Unruly & Curly Hair Alter Ego CureEgo Silk Oil Silk Effect Conditioner
    Conditioner for Unruly & Curly Hair
    Alter Ego CureEgo Silk Oil Silk Effect Conditioner
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    0
    €41.5 €0
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  • HIT
    Bleaching Powder AlterEgo BlondEgo Pure Light Blue Powder
    Bleaching Powder
    AlterEgo BlondEgo Pure Light Blue Powder
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    0
    €31.71 €0
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  • Volumizing Shampoo Alter Ego Italy Cureego Volume Shampoo
    Volumizing Shampoo
    Alter Ego Italy Cureego Volume Shampoo
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    0
    €25.67 €0
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  • Soothing Pre-Shampoo Treatment for Delicate Skin AlterEgo Calming Tratament
    Soothing Pre-Shampoo Treatment for Delicate Skin
    AlterEgo Calming Tratament
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    0
    €35.29 €0
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  • DEAL
    Anti-Frizz Shampoo Alter Ego CureEgo Silk Oil Silk Effect Shampoo
    Anti-Frizz Shampoo
    Alter Ego CureEgo Silk Oil Silk Effect Shampoo
    Special offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount
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    €12.82 €17.09
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  • Colored Hair Mask Alter Ego ChromEgo Color Care Mask
    Colored Hair Mask
    Alter Ego ChromEgo Color Care Mask
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    €24.87 €0
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  • Moisturising Shampoo Alter Ego Hydrate Shampoo
    Moisturising Shampoo
    Alter Ego Hydrate Shampoo
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    1
    €21.37 €0
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  • Oil for Damaged Hair Alter Ego Italy Egobond 7 Bond Oil
    Oil for Damaged Hair
    Alter Ego Italy Egobond 7 Bond Oil
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    0
    €27.39 €0
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  • Fluid for Curly Hair Alter Ego Hasty Too Fluid Love Me Curl
    Fluid for Curly Hair
    Alter Ego Hasty Too Fluid Love Me Curl
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    2
    €19.63 €0
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  • Smoothing Mask for Unruly & Frizzy Hair Alter Ego Shapego Taming Mask
    Smoothing Mask for Unruly & Frizzy Hair
    Alter Ego Shapego Taming Mask
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    0
    €34.34 €0
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  • Anti-Frizz Hair Oil Alter Ego CureEgo Silk Oil Beautyfying Oil Treatment
    Anti-Frizz Hair Oil
    Alter Ego CureEgo Silk Oil Beautyfying Oil Treatment
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    0
    €22.28 €0
    Buy
  • Shampoo-Filler with Hyaluronic Acid Alter Ego CureEgo Filler Shampoo
    Shampoo-Filler with Hyaluronic Acid
    Alter Ego CureEgo Filler Shampoo
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    0
    €40.08 €0
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  • HIT
    Strengthening Cream Oxidizer 12% Alter Ego Cream Coactivator Special Oxidizing Cream
    Strengthening Cream Oxidizer 12%
    Alter Ego Cream Coactivator Special Oxidizing Cream
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    0
    €11.93 €0
    Buy
  • Extra Strong Hold Hair Spray Alter Ego Hasty Too Spray It On Extra Strong Hairspray
    Extra Strong Hold Hair Spray
    Alter Ego Hasty Too Spray It On Extra Strong Hairspray
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    0
    €21.37 €0
    Buy
  • Energizing Anti Hair Loss Shampoo Alter Ego Energizing Shampoo
    Energizing Anti Hair Loss Shampoo
    Alter Ego Energizing Shampoo
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    18
    €8.33 €0
    Buy
  • DEAL
    Hair Cream Color Alter Ego Fast Color 10
    Hair Cream Color
    Alter Ego Fast Color 10
    Special offerCosmetics, perfumes and accessories from your favourite brands at special prices. Prices on the website already include a discount
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    €4.04 €5.39
    Buy
36 of 94 product
More products
Reviews on Alter Ego
  • Illuminating Ampoule for Unruly & Curly Hair - Alter Ego CureEgo Silk Oil Leave-in Illuminating Treatment
    Illuminating Ampoule for Unruly & Curly Hair
    Alter Ego CureEgo Silk Oil Leave-in Illuminating Treatment
    I was gifted with Ampoules, and I must say, I am extremely impressed with them. My hair feels obedient, it is incredibly easy to comb through, and...
    I
    Ivanna
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  • Nocciola Toning Conditioner - Alter Ego Passion Color Mask
    Nocciola Toning Conditioner
    Alter Ego Passion Color Mask
    Warm golden dark blonde / light chestnut color, overall beautiful. It doesn't seem to dry out the hair. The color lasts for a couple of washes. I...
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    Inna
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  • Volume Spray for Thin Hair - Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
    This spray is great. I started using it based on my hairdresser's recommendation. It doesn't make my hair greasy or weigh it down, and it doesn't...
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    Anzhelika
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  • Medium Hold Styling Hair Mousse - Alter Ego Hasty Too Vo-Lux-lous Volumising HairFoam
    Medium Hold Styling Hair Mousse
    Alter Ego Hasty Too Vo-Lux-lous Volumising HairFoam
    Great mousse. It adds volume and provides a light hold, effectively eliminating static.
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    Anna
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  • Heat Protection Hair Spray - Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
    This is a great product that works well on both wet and dry hair. It has a dry texture and sprays evenly. I highly recommend it.
    K
    Kristina
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  • Toning Ammonia-Free Color - Alter Ego Be Blonde Pure Toner
    Toning Ammonia-Free Color
    Alter Ego Be Blonde Pure Toner
    This paint is pretty good, and whenever I see the word "rose," I buy and try it. I got a dusty rose, a dusty Yes, (you could even call it ashy).
    O
    Oksana
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  • Repairing Cream Conditioner for Damaged Hair - Alter Ego Repair Conditioning Cream
    Repairing Cream Conditioner for Damaged Hair
    Alter Ego Repair Conditioning Cream
    I am buying my second jar. I am very satisfied. My hair is silky, smooth, and easy to comb. I also use the hair mask from the same brand.
    T
    Tatyana
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  • Medium Hold Hair Spray - Alter Ego Hasty Too Vo-Lux-lous Volumising Hairspray
    Medium Hold Hair Spray
    Alter Ego Hasty Too Vo-Lux-lous Volumising Hairspray
    This hair lacquer is quite good. It has a pleasant and subtle scent. The hold is average, but it was enough for my long and porous hair. It doesn't...
    V
    Veronika
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  • Rejuvenating Whipped Hair Cream - Alter Ego Arganikare Whipped Cream
    Rejuvenating Whipped Hair Cream
    Alter Ego Arganikare Whipped Cream
    I really liked it. After using it, my hair feels softer, more delicate, and smoother.
    E
    Ekaterina
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  • Toning Conditioner "Silver" - Alter Ego Be Blonde Passion Color Mask
    Toning Conditioner "Silver"
    Alter Ego Be Blonde Passion Color Mask
    Great hair tint. It works perfectly on my highlighted hair, correcting the color of my blonde locks and effectively eliminating any yellow tones....
    I
    Irina
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