Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream

The Techno Fruit Color Permanent Hair Coloring Cream, launched by the Italian brand Alter Ego, is a permanent cream dye that acts as an oxidizing agent with a higher level of cosmetic efficacy. It is capable of effectively covering gray hair, contributing to their maximum strengthening.
This product also helps to protect the hair from external aggressive factors, which aids in maintaining their beautiful appearance for an extended period. Moreover, the splendid fruity fragrance of the hair dye cream turns the coloring process into an incredible pleasure.
Effective coloring is made possible by the use of special new generation colorants - micropigments, which ensure a durable penetration of the dye into each hair. The presence of cotton oil, silk proteins, flaxseed oil, and honey in the dye cream contributes to achieving a more lustrous tone, providing reliable protection for the hair during the coloring process.