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  • HIT
    Permatent Cream Color Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
    Permatent Cream Color
    Alter Ego Techno Fruit Color Permanent Hair Coloring Cream
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    0
    €6.83 €0
    Buy
  • HIT
    Heat Protection Hair Spray Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
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    18
    €25.79 €0
    Buy
  • DEAL
    Hair Cream Color Alter Ego My Color
    Hair Cream Color
    Alter Ego My Color
    Special offerChristmas Sale! Until December 25 — enjoy up to 70% off. All prices shown already include the discount.
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    0
    €5.45 €8.53
    Buy
  • HIT
    Shampoo for Blond & Grey Hair Alter Ego ChromEgo Silver Maintain Shampoo
    Shampoo for Blond & Grey Hair
    Alter Ego ChromEgo Silver Maintain Shampoo
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    0
    €7.45 €0
    Buy
  • HIT
    Volume Spray for Thin Hair Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
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    2
    €19.82 €0
    Buy
  • HIT
    Frequent Use Shampoo Alter Ego CureEgo Hydraday Frequent Use Shampoo
    Frequent Use Shampoo
    Alter Ego CureEgo Hydraday Frequent Use Shampoo
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    0
    €7.26 €0
    Buy
  • HIT
    Moisturizing Conditioner Mousse Alter Ego CureEgo Hydraday Whipped Cream
    Moisturizing Conditioner Mousse
    Alter Ego CureEgo Hydraday Whipped Cream
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    0
    €23.34 €0
    Buy
  • DEAL
    Toning Ammonia-Free Color Alter Ego Be Blonde Pure Toner
    Toning Ammonia-Free Color
    Alter Ego Be Blonde Pure Toner
    Special offerChristmas Sale! Until December 25 — enjoy up to 70% off. All prices shown already include the discount.
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    4
    €6.36 €10
    Buy
  • HIT
    Nourishing Shampoo Alter Ego CureEgo Nourish Shampoo
    Nourishing Shampoo
    Alter Ego CureEgo Nourish Shampoo
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    0
    €20.34 €0
    Buy
  • HIT
    Toning Hair Mask Alter Ego Passion Color Mask
    Toning Hair Mask
    Alter Ego Passion Color Mask
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    0
    €5.68 €0
    Buy
  • DEAL
    Hair Cream Color Alter Ego Fast Color 10
    Hair Cream Color
    Alter Ego Fast Color 10
    Special offerChristmas Sale! Until December 25 — enjoy up to 70% off. All prices shown already include the discount.
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    0
    €5.45 €8.53
    Buy
  • HIT
    Shampoo for Colored Hair Alter Ego ChromEgo Color Care Shampoo
    Shampoo for Colored Hair
    Alter Ego ChromEgo Color Care Shampoo
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    0
    €16.21 €0
    Buy
  • HIT
    Balancing Hair Shampoo Alter Ego ScalpEgo Balancing Rebalancing Shampoo
    Balancing Hair Shampoo
    Alter Ego ScalpEgo Balancing Rebalancing Shampoo
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    0
    €26.23 €0
    Buy
  • HIT
    Deep Cleansing Shampoo Alter Ego Prep Ego Deep Cleansing Shampoo
    Deep Cleansing Shampoo
    Alter Ego Prep Ego Deep Cleansing Shampoo
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    0
    €19.76 €0
    Buy
  • HIT
    Hyaluronic Acid Filler Mask Alter Ego CureEgo Filler Mask
    Hyaluronic Acid Filler Mask
    Alter Ego CureEgo Filler Mask
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    0
    €12.08 €0
    Buy
  • HIT
    Nourish Conditioner Alter Ego CureEgo Nourish Conditioner
    Nourish Conditioner
    Alter Ego CureEgo Nourish Conditioner
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    0
    €3.97 €0
    Buy
  • HIT
    Permanent Lightening Cream Color Alter Ego Be Blonde Pure Diamond Lift
    Permanent Lightening Cream Color
    Alter Ego Be Blonde Pure Diamond Lift
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    0
    €9.99 €0
    Buy
  • HIT
    Densifying Shampoo Alter Ego ScalpEgo Densifyng Shampoo
    Densifying Shampoo
    Alter Ego ScalpEgo Densifyng Shampoo
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    0
    €22.46 €0
    Buy
  • HIT
    Blond & Grey Hair Conditioner Alter Ego ChromEgo Silver Maintain Conditioner
    Blond & Grey Hair Conditioner
    Alter Ego ChromEgo Silver Maintain Conditioner
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    0
    €26.23 €0
    Buy
  • DEAL
    Direct Action Gel-Color Alter Ego Just Color Pigments
    Direct Action Gel-Color
    Alter Ego Just Color Pigments
    Special offerChristmas Sale! Until December 25 — enjoy up to 70% off. All prices shown already include the discount.
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    0
    €10.63 €16.7
    Buy
  • HIT
    Anti Hair Loss Energy Shampoo Alter Ego Energizing Shampoo for Hair Loss & Thinning Hair
    Anti Hair Loss Energy Shampoo
    Alter Ego Energizing Shampoo for Hair Loss & Thinning Hair
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    0
    €23.34 €0
    Buy
  • HIT
    Repairing Shampoo Alter Ego ScalpEgo Energizing Vitalizing Shampoo
    Repairing Shampoo
    Alter Ego ScalpEgo Energizing Vitalizing Shampoo
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    0
    €18.13 €27.55
    Buy
  • Smoothing & Taming Conditioner Fluid for Frizzy Hair Alter Ego Hasty Too Runway Smoothing Balm
    Smoothing & Taming Conditioner Fluid for Frizzy Hair
    Alter Ego Hasty Too Runway Smoothing Balm
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    0
    €21.7 €0
    Buy
  • Flax Seed Oil Shampoo Alter Ego Classic Linseed Oil Hair Shampoo
    Flax Seed Oil Shampoo
    Alter Ego Classic Linseed Oil Hair Shampoo
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    0
    €71.96 €0
    Buy
  • HIT
    Colored Hair Mask Alter Ego ChromEgo Color Care Mask
    Colored Hair Mask
    Alter Ego ChromEgo Color Care Mask
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    0
    €8.4 €0
    Buy
  • HIT
    Ammonia-Free Toning Cream Mask Alter Ego BlondeGo Pure Toner No Lift
    Ammonia-Free Toning Cream Mask
    Alter Ego BlondeGo Pure Toner No Lift
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    0
    €10 €0
    Buy
  • HIT
    Mousse for Blonde & Grey Hair Alter Ego ChromEgo Silver Maintain Anti-Yelllow Neutralizing Mousse
    Mousse for Blonde & Grey Hair
    Alter Ego ChromEgo Silver Maintain Anti-Yelllow Neutralizing Mousse
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    1
    €20.28 €0
    Buy
  • HIT
    Brunette Shampoo Alter Ego Anti-Orange Shampoo
    Brunette Shampoo
    Alter Ego Anti-Orange Shampoo
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    0
    €9.6 €18.92
    Buy
  • HIT
    Cherry Berry Nourishing Colouring Treatment Alter Ego Passion Color Mask
    Cherry Berry Nourishing Colouring Treatment
    Alter Ego Passion Color Mask
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    0
    €3.22 €0
    Buy
  • Clay Bleaching Powder Alter Ego BlondEgo Balayage Clay Lightener
    Clay Bleaching Powder
    Alter Ego BlondEgo Balayage Clay Lightener
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    0
    €25.33 €0
    Buy
  • Hair Bleaching Cream Alter Ego Be Blonde Pure Light Cream
    Hair Bleaching Cream
    Alter Ego Be Blonde Pure Light Cream
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    0
    €30.82 €0
    Buy
  • HIT
    Hyaluronic Acid Filler Shampoo Alter Ego Filler Shampoo
    Hyaluronic Acid Filler Shampoo
    Alter Ego Filler Shampoo
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    0
    €4.41 €0
    Buy
  • Leave-in Hyaluronic Acid Filler Lotion Alter Ego Filler Booster Leave-in Lotion
    Leave-in Hyaluronic Acid Filler Lotion
    Alter Ego Filler Booster Leave-in Lotion
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    0
    €63.7 €65.42
    Buy
  • Shampoo-Filler with Hyaluronic Acid Alter Ego CureEgo Filler Shampoo
    Shampoo-Filler with Hyaluronic Acid
    Alter Ego CureEgo Filler Shampoo
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    0
    €19.92 €0
    Buy
  • Repairing Hair Lotion Alter Ego ScalpEgo Energizing Vitalizing Treatment
    Repairing Hair Lotion
    Alter Ego ScalpEgo Energizing Vitalizing Treatment
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    0
    €24.24 €0
    Buy
  • HIT
    Cream Color Alter Ego Booster
    Cream Color
    Alter Ego Booster
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    0
    €6.83 €0
    Buy
36 of 88 products
More products
Reviews on Alter Ego Italy
  • Illuminating Ampoule for Unruly & Curly Hair - Alter Ego CureEgo Silk Oil Leave-in Illuminating Treatment
    Illuminating Ampoule for Unruly & Curly Hair
    Alter Ego CureEgo Silk Oil Leave-in Illuminating Treatment
    I was gifted with Ampoules, and I must say, I am extremely impressed with them. My hair feels obedient, it is incredibly easy to comb through, and...
    I
    Ivanna
    ★
    ★
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    ★
  • Heat Protection Hair Spray - Alter Ego Hasty Too Hi T Security
    Heat Protection Hair Spray
    Alter Ego Hasty Too Hi T Security
    Great thermal protection! The hair feels pleasant and soft to the touch. The scent is a separate delight, like expensive perfume. I definitely...
    V
    Viktoriya
    ★
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  • Volume Spray for Thin Hair - Alter Ego Hasty Too Runway Volume Spray
    Volume Spray for Thin Hair
    Alter Ego Hasty Too Runway Volume Spray
    I did not achieve the desired volume. I bought this product based on my hairstylist's recommendation and followed her instructions, using the spray...
    M
    MARYANA
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  • Toning Gel Paint - Alter Ego Just Color
    Toning Gel Paint
    Alter Ego Just Color
    Excellent paint: - Provides rich color - Does not damage hair (according to sensations) - Smells delicious - Spreads easily Downside: - Washes out...
    D
    Dariya
    ★
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  • Deep Cleansing Shampoo - Alter Ego Egoliss Egoprep 0.0 Deep Cleansing Shampo
    Deep Cleansing Shampoo
    Alter Ego Egoliss Egoprep 0.0 Deep Cleansing Shampo
    This shampoo is great, it solved my problem of sticky hair. It cleanses and prepares the hair wonderfully for further care.
    I
    Inna
    ★
    ★
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  • Toning Caramel Conditioner - Alter Ego Be Blonde Passion Color Mask
    Toning Caramel Conditioner
    Alter Ego Be Blonde Passion Color Mask
    It does a great job of coloring my dyed hair! And it has absolutely no effect on the roots, where my natural light brown color is. I can easily...
    Y
    YAna
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  • Repairing Cream Conditioner for Damaged Hair - Alter Ego Repair Conditioning Cream
    Repairing Cream Conditioner for Damaged Hair
    Alter Ego Repair Conditioning Cream
    The product has a pleasant scent that is not overpowering. It also truly delivers the desired effect. They sent a tester, but I will definitely...
    A
    Amina
    ★
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  • Nocciola Toning Conditioner - Alter Ego Passion Color Mask
    Nocciola Toning Conditioner
    Alter Ego Passion Color Mask
    Warm golden dark blonde / light chestnut color, overall beautiful. It doesn't seem to dry out the hair. The color lasts for a couple of washes. I...
    I
    Inna
    ★
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  • Medium Hold Hair Spray - Alter Ego Hasty Too Vo-Lux-lous Volumising Hairspray
    Medium Hold Hair Spray
    Alter Ego Hasty Too Vo-Lux-lous Volumising Hairspray
    This hair lacquer is quite good. It has a pleasant and subtle scent. The hold is average, but it was enough for my long and porous hair. It doesn't...
    V
    Veronika
    ★
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  • Medium Hold Styling Hair Mousse - Alter Ego Hasty Too Vo-Lux-lous Volumising HairFoam
    Medium Hold Styling Hair Mousse
    Alter Ego Hasty Too Vo-Lux-lous Volumising HairFoam
    Great mousse. It adds volume and provides a light hold, effectively eliminating static.
    A
    Anna
    ★
    ★
    ★
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    ★
  • Smoothing Thermo Protective Spray - Alter Ego Egoliss Liss Control Spray
    Smoothing Thermo Protective Spray
    Alter Ego Egoliss Liss Control Spray
    This is a great product. It has a pleasant scent and is easy to spray, plus it is quite economical. It doesn't make my hair sticky, instead, it...
    T
    Tatyana
    ★
    ★
    ★
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  • Rejuvenating Whipped Hair Cream - Alter Ego Arganikare Whipped Cream
    Rejuvenating Whipped Hair Cream
    Alter Ego Arganikare Whipped Cream
    After trying countless hair products, these hair masks definitely should be a must-have for anyone with porous and damaged hair. I am satisfied...
    S
    Svitlana
    ★
    ★
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    ★
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