Permanent Lightening Cream Color Alter Ego Be Blonde Pure Diamond Lift

This permanent lightening cream hair dye was developed by Italian experts as an effective, hair-safe, nurturing product. Thanks to a special formula, perfectly balanced "integration" of nature and science, Be Blonde Pure Diamond Lift from Alter Ego enables not only a transformation of curls without any damage but also takes care of them simultaneously.

The product is based on innovative coloring pigments, highly concentrated oils, and nurturing ingredients, delivering a splendid effect. It promotes maximum protection during lightening and flawless results. The cream dye richly nourishes and moisturizes, fills the hair with vitality, and provides a diamond-like shine thanks to a unique technology with an eco-certified active complex. There are a total of five varieties available for creating specific effects - "pure blonde," "ashy," beige iris shade, "sandy blonde," and "light pearl" tone.

How to use: Mix in a 1:2 ratio with Cream Coactivator 40 vol.